For the past few years, the conventional wisdom around retail shipping has been to rely either on in-house assets or on a single large carrier, like FedEx or UPS, to complete deliveries.
But no longer. Retailers now are beginning to shift toward a multicarrier strategy. Using networks of carriers and 3PLs, sellers are able to skirt general rate increases by major providers while reserving the ability to add and remove capacity at will.
The model has spawned an array of shipping orchestration...
https://www.freightwaves.com/news/shipium-bolsters-carrier-partnerships-with-better-trucks-deal