Image from the Navy’s new ‘Never’ ad campaign.
The Navy spent approximately $1.8 million to air a commercial in 16 markets during Super Bowl Sunday.
The “Never” commercial featuring sailors talking about how they did not expect to have a career in the sea service is part of the “Forged By the Sea” ad campaign targeting the Gen-Z population that kicked off in October. Until the Super Bowl ad, the commercials were typically pushed on social media and streaming platforms.
“While most Navy advertising...
https://news.usni.org/2023/02/13/navy-spent-about-1-8-million-on-super-bowl-ads