One of Kraft Heinz’s most profitable brands, Lunchables, is signing a deal with grades K-12 schools across the country — potentially launching Big Cheese, Ham, and Crackers into unknown heights.
Carlos Abrams-Rivera, Kraft Heinz executive vice president, announced the deal at the annual Consumer Analyst Group of New York (CAGNY) meeting on Feb. 21. Two types of Lunchables with “improved nutrition” will be served in grades K-12 schools as soon as this fall.
A Kraft-Heinz spokesperson declined to...
https://www.freightwaves.com/news/a-new-deal-will-make-lunchables-more-powerful-than-ever