FORT WORTH, Texas – Peterbilt Motors could have made a bigger spectacle of launching its high-end, low-volume Model 589. But it is hard to imagine how.
A Peterbilt-only Pride & Class Truck Show of more than 200 heritage models. Renting out the cavernous Texas Motor Speedway. A Southern rock concert. More than 3,000 attendees from VIPs to employees to fans off the street.
Then came the truck, continuing a tradition of long-hood, squared-grille beasts with 7-inch vertical chrome exhausts and...
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