While hiring drivers is a continuous pain point for the trucking industry, keeping those drivers is arguably more important and even more difficult to accomplish.
As carriers seek ways to reduce turnover, rewards programs have become a popular way to incentivize drivers to stay. Internal rewards programs are a common way for carriers to recognize employees for hitting certain targets. As in any profession, when drivers are recognized for their hard work, they’re more likely to feel satisfaction...
https://www.freightwaves.com/news/5-ways-to-increase-driver-loyalty-with-rewards-programs