General Mills leverages newfound strategic revenue management capability to effectively balance pricing and volume
Chart: Barchart.com Inc.
General Mills on Wednesday reported its fiscal first-quarter results and the shares didn’t do much with little variance from expectations and management reiterating full-year guidance. But the company highlighted a number of CPG industry trends.
- Pricing strategies have become more sophisticated. According to management, a major difference between this year...
https://www.freightwaves.com/news/cpgs-retailers-collaborate-to-balance-volume-and-unit-revenue