Driver turnover is a persistent struggle for many trucking companies, with the industry average hovering around 90%. However, some carriers are bucking this trend through an intentional focus on company culture and open communication with drivers.
One such standout is Winnipeg, Manitoba-based Searcy Trucking, an open-deck carrier specializing in machinery and heavy-haul freight. Rachelle “Shell” Baker, director of culture and driver services, has seen the 55-year-old company nearly double...
https://www.freightwaves.com/news/leadership-in-culture-with-rachelle-baker-taking-the-hire-road