With Prime Day coming to an end Wednesday night, online businesses big and small are capitalizing on Amazon’s largest summer sale of the year to see a spike in profits.
But increased product promotion and sales at discount prices aren’t just handed to e-commerce businesses on a silver platter. Those gaining most advantage from the big sale had to do their homework and prepare their logistics capability to handle the high influx of order traffic.
It all comes back to the customer experience, which...
https://www.freightwaves.com/news/prime-day-quick-deliveries-easy-returns-key-for-retailers