Logistics leaders frequently talk about relationships as one of the industry’s primary driving forces. Strong partnerships between brokers and carriers, in particular, can help keep the entire supply chain strong – and weak ones can cripple it. It is counterintuitive, then, that the bulk of the communication between brokers and carriers stops at simply discussing rates and load details via phone or email.
A few years ago, Dan Lindsey, founder, chair and managing director of Broker-Carrier Summit,...