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Like cold calling, cold emailing is a vital part of the prospecting process for logistics sales. While some prospects might respond best to cold calling, others may have a better rate of response to cold emailing.
There is an advantage to using email in conjunction with cold calls, as you mix up the methods of contact. Those situations when your call doesn’t get...
https://www.freightwaves.com/news/commentary-cold-emailing-tips-that-drive-growth-in-logistics-sales