COVID-19 altered a lot about American life in 2020. Relationships changed. Behaviors changed. And new shopping habits were born out of necessity.
According to a recently released Harris Poll, The Great Awakening: A Year of Life in the Pandemic, while 47% of Americans missed shopping in person, 77% said they were satisfied with their online shopping experience. The poll of 2,038 U.S. adults found that 48% said they purchased groceries online during the pandemic.
Instacart saw that trend firsthand....
https://www.freightwaves.com/news/instacart-data-dive-finds-changing-grocery-habits