During the pandemic, consumers shopping habits changed dramatically toward online channels, pressing companies like HelloFresh to rethink their supply chain operations.
“With the shutting of borders and homes and schools, everyone’s coming home and staying home, and we were a lucky recipient of that in some ways,” said Matt Cicinelli, vice president of operations and technology at HelloFresh. “We were set up to be a business of one size, not knowing COVID was coming, and we quickly transitioned...