Carriers need drivers; are gamers the answer?

Dave Werdan has been driving big rigs since 2004. At first, he was hired to do power-only moves as a company driver, but he would soon have enough income to start his own venture. As an owner-operator, Werdan invested in his first 18-wheeler, an Intrepid Eagle truck, along with various trailer types, including flatbeds and tankers.

There was nothing like being on the open road. 

Logging thousands of miles from the East to the West Coast, and with authority to move into Mexico and Canada, Werdan...

https://s29755.pcdn.co/news/carriers-need-drivers-are-gamers-the-answer

Mastering driver recruitment requires superior technology and a holistic approach

Hiring and retaining drivers is an art more than a science, one that mystifies and drains the budgets of the best hiring departments ⁠— especially those at larger companies, where turnover rates are often higher than those of smaller companies. While recruiters and human resource specialists are trained to engage the digital market to find the best and cheapest candidates in the shortest amount of time, they face an incredibly competitive and fragmented process. 

Frankly, most trucking companies...

https://s29755.pcdn.co/news/mastering-driver-recruitment-requires-superior-technology-and-a-holistic-approach

Time, money and humanity: Attracting and retaining qualified drivers

Driver turnover is consistently ranked as one of the biggest – and most buzzworthy – problems facing carriers. Turnover rates tend to hover in the 70s for small over-the-road operations and surge into the 90s for the largest carriers. The constant hiring cycle has wary companies wondering how to keep drivers from walking away. Research suggests that the solution may be threefold: more home time, higher wages and better treatment. 

Background screening company DriverIQ completed in-depth driver...

https://www.freightwaves.com/news/time-money-and-humanity-attracting-and-retaining-qualified-drivers

Drivers still stand to benefit from family-driven environment

Transportation industry conferences are packed with presentations about innovation and technological advancement. Leaders in the space gather around lunch tables to discuss their latest digital tools. Buzzwords like “autonomous” and “artificial intelligence” fill conversations. Technology is propelling the industry forward and enabling companies to reach heights they never imagined. 

No amount of technology, however, can take the place of a warm, inviting work atmosphere. While it is important...

https://www.freightwaves.com/news/drivers-still-stand-to-benefit-from-family-driven-environment

Trucking company utilizes technology to attract new drivers

Driver recruitment has been a hot-button issue in the transportation industry for years. Trucking companies have notoriously high turnover rates, and the average truck driver is about 55 years old, according to the U.S. Bureau of Labor Statistics. High turnover and an aging workforce have made it difficult for companies to keep their seats filled with qualified drivers — an issue commonly referred to as a driver shortage or a driver squeeze.   

As drivers start to retire en masse, companies have...

https://www.freightwaves.com/news/trucking-company-utilizes-technology-to-attract-new-drivers

FreightCasts Weekly Recap (9/21-9/27)

You can find every FreightWaves podcast conveniently in one feed via the free FreightCasts channel on freightwaves.com/podcasts, iTunes, Spotify or wherever podcasts are found. 

Subscribe to FreightCasts and never miss a FreightWaves podcast.

The full list of FreightWaves media can be streamed via the FreightWavesTV app available for your smartphone, Apple TV, Roku and Fire TV. The app is free on all platforms.

Users of the FreightWavesTV app also have access to a full lineup of FreightWavesTV...

https://www.freightwaves.com/news/freightcasts-weekly-recap-9-21-9-27

FreightWaves Carrier Summit: Military hiring initiatives (with video)

A photograph of two men conducting a virtual meeting.

Veterans who become truck drivers — and the carriers that hire them — discover that there’s a lot in common between serving in the military and driving a big rig, according to JIm Morbach, vice president of field and government recruiting for Werner Enterprises (NYSE: WERN).

Morbach was interviewed by Matt Beach, vice president of sales for SeatMyTrucks, to discuss military hiring in a virtual fireside chat that was part of the FreightWaves Carrier Summit on Thursday.

Former military personnel...

https://www.freightwaves.com/news/freightwaves-carrier-summit-military-hiring-initiatives-with-video

FreightWaves Carrier Summit: Getting real on driver recruitment, retention costs (with video)

FW Carrier Summit

Recruitment and retention are perennial challenges for carriers, but many companies aren’t using the right metrics to determine how much it actually costs to hire and retain drivers, much less align those costs with business operations and revenue goals.

“One of the potential problems we see with carriers is how they’re measuring success,” said Chad Hendricks, president of Brand Outcomes, a recruiting and retention firm.

Hendricks said companies will say retention is really important, and have...

https://www.freightwaves.com/news/freightwaves-carrier-summit-getting-real-on-driver-recruitment-retention-costs

FreightWaves Carrier Summit: Strategies to attract younger drivers (with video)

A video still of a man on the left side of the screen and a woman on the right side of the screen.

If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for that company truly special and unique, according to Sadie Church, vice president of marketing for CDLIFE.

“The only thing you can do is identify what sets you apart from other companies, what makes you different, what makes you unique. And really show...

https://www.freightwaves.com/news/freightwaves-carrier-summit-strategies-to-attract-younger-drivers-with-video