Under Armour’s DTC shift simplifies its supply chain at the right time

This is an excerpt from Thursday’s (5/13) Point of Sale retail supply chain newsletter sponsored by ArcBest.

One of the most intriguing COVID silver linings was the opportunity for massive companies to pivot. For the apparel industry, those pivots have been largely consistent across subsegments and price points: Increase direct-to-consumer sales while cutting ties with undifferentiated retailers, focus on controlling inventory to minimize promotional activity, and consolidate the product...

https://www.freightwaves.com/news/under-armours-dtc-shift-simplifies-its-supply-chain-at-the-right-time

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