When consumers shop in a brick-and-mortar store, the retailer gains valuable insight on them. When they move online, similar data insights can be gleaned thanks to the “digital shelf.”
PriceSpider identifies the digital shelf as a “collection of digital experiences consumers use to find, learn about, compare, and purchase products. That includes everything from search engines and product pages to your website and other online content.”
In essence, direct-to-consumer brands that leverage the data...
https://www.freightwaves.com/news/5-tips-dtc-brands-can-implement-to-improve-holiday-sales