Clubhouse is ‘the 2021 version of conference calls’

During FreightWaves’ Global Supply Chain Week, popular public speaker and businessman Gary “Vee” Vaynerchuk spoke with FreightWavesTV host Steve Ferreira on ways logistics companies can utilize social media in branding and marketing strategies. Vaynerchuk discussed organic reach — the number of unique users who have seen or interacted with your content through other users’ actions such as resharing or commenting. He explained that as platforms develop, some sites lose this type of reach.

“When...

https://s29755.pcdn.co/news/clubhouse-is-the-2021-version-of-conference-calls

GSCW Day 7 keynote: GaryVee on importance of personal branding

Gary Vaynerchuk, chairman of VaynerX, CEO of VaynerMedia and popular public speaker, has always been outspoken about the importance of a personal brand. 

Instead of relying on sales teams, companies like Nike have used the power of a brand to drive sales revenue. They can create content like podcasts, blogs and videos that are entertaining and engage customers to create long-term sales growth.

“I think a lot of people struggle with personal brands because they think that person is a narcissist...

https://www.freightwaves.com/news/gscw-day-7-keynote:-garyvee-on-importance-of-personal-branding

Global Supply Chain Week Days 6-8 preview: Maritime

While the theme of the final three days of FreightWaves’ eight-day virtual summit is global maritime logistics, the scope truly will cover the world of shipping, from containers on the ocean to cargo in the air and the geopolitical issues that cloud worldwide trade. 

Getting goods from point A to point B when there are customs and international regulatory hurdles is an ever-evolving challenge, so expect to hear thought-provoking conversations on global logistics, importing and exporting,...

https://s29755.pcdn.co/news/global-supply-chain-week-days-6-8-preview:-maritime