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The yearly buying frenzy that is peak retail season is just around the corner. But vendors are facing additional pressure this time around as they seek to get rid of all of the excess inventory sitting in their warehouses.
Companies typically bulk up their supplies to ensure they can meet increased demand ahead of Black Friday and Cyber Monday, which arguably mark the unofficial start to the holiday shopping season.
This year, inventory levels hit a record high in February and have slowly...
https://www.freightwaves.com/news/how-retailers-can-move-that-extra-inventory-this-peak-season
For years, American shoppers flocked to stores on Black Friday — the day after Thanksgiving when deals were as abundant as drivers clogging roadways to get to their favorite stores.
Then came Cyber Monday, the Monday after Black Friday when online deals dominated the shopping universe. On July 15, 2015, Amazon changed the equation again with its first-ever Prime Day. Walmart (NYSE: WMT) and Target (NYSE: TGT) soon followed with special online sales days.
This year, the three retail giants added...
Hot Take
It’s not truly the beginning of the holiday season until New York City holds the annual Rockefeller Center Christmas tree-lighting ceremony. For a tree that is one of the most iconic things about Christmas, it sure isn’t an easy task making it happen every year.
To start, Erik Pauzé, head gardener at Rockefeller Center, is given the monumental task of looking for the year’s Christmas tree. He will travel to local nurseries and drive through residential areas of New York,...
https://www.freightwaves.com/news/check-call-all-i-want-for-christmas-is-a-giant-tree
When consumers shop in a brick-and-mortar store, the retailer gains valuable insight on them. When they move online, similar data insights can be gleaned thanks to the “digital shelf.”
PriceSpider identifies the digital shelf as a “collection of digital experiences consumers use to find, learn about, compare, and purchase products. That includes everything from search engines and product pages to your website and other online content.”
In essence, direct-to-consumer brands that leverage the data...
https://www.freightwaves.com/news/5-tips-dtc-brands-can-implement-to-improve-holiday-sales