The National Hurricane Center (NHC) achieved unprecedented accuracy in hurricane track forecasting during the 2024 Atlantic hurricane season, according to a preliminary forecast verification review by the National Weather Service….
weather forecasting
How execs view weather impact and what tech can do to help
When Hurricane Harvey made landfall in Texas in August 2017, it brought with it 152 mph winds, 5- to 10-foot storm surges and more than 50 inches of rainfall, leaving a path of destruction in its wake.
But Harvey’s impact didn’t stop there — it also brought the region’s supply chain to a near screeching halt.
Damage to transportation infrastructure, shuttered factories and distribution centers, and halted oil production sent disruptive shockwaves throughout the logistics industry. The $125...
https://www.freightwaves.com/news/how-execs-view-weather-impact-and-what-tech-can-do-to-help
How advanced weather tech is reshaping retail
The average consumer makes a shocking 35,000 decisions each day.
Big or small, each of those is influenced by a number of factors, including the weather. What’s going on outside has a direct impact on consumer moods, needs and behaviors, making weather a key consideration for retailers.
Seasonal buying cycles, for example, are ingrained in almost every retail business’ preparations each year. Companies plan inventory accordingly for spikes in demand for commodities like snow blowers in the...
https://www.freightwaves.com/news/how-advanced-weather-tech-is-reshaping-retail
Wall Street Embraces Weather Risk in New Era of Storms, Drought
By Brian K. Sullivan, Alexandra Semenova and Eric Roston (Bloomberg) — Every uptick in wind speed along the Gulf of Mexico shoreline is of enormous interest to Mike Eilts. Eilts, senior vice president for weather at DTN, a Minnesota-based analytics firm, knows that an unexpected cold front in...