The average consumer makes a shocking 35,000 decisions each day.
Big or small, each of those is influenced by a number of factors, including the weather. What’s going on outside has a direct impact on consumer moods, needs and behaviors, making weather a key consideration for retailers.
Seasonal buying cycles, for example, are ingrained in almost every retail business’ preparations each year. Companies plan inventory accordingly for spikes in demand for commodities like snow blowers in the...
https://www.freightwaves.com/news/how-advanced-weather-tech-is-reshaping-retail