How execs view weather impact and what tech can do to help

When Hurricane Harvey made landfall in Texas in August 2017, it brought with it 152 mph winds, 5- to 10-foot storm surges and more than 50 inches of rainfall, leaving a path of destruction in its wake.

But Harvey’s impact didn’t stop there — it also brought the region’s supply chain to a near screeching halt.

Damage to transportation infrastructure, shuttered factories and distribution centers, and halted oil production sent disruptive shockwaves throughout the logistics industry. The $125...

https://www.freightwaves.com/news/how-execs-view-weather-impact-and-what-tech-can-do-to-help

How advanced weather tech is reshaping retail

The average consumer makes a shocking 35,000 decisions each day. 

Big or small, each of those is influenced by a number of factors, including the weather. What’s going on outside has a direct impact on consumer moods, needs and behaviors, making weather a key consideration for retailers.

Seasonal buying cycles, for example, are ingrained in almost every retail business’ preparations each year. Companies plan inventory accordingly for spikes in demand for commodities like snow blowers in the...

https://www.freightwaves.com/news/how-advanced-weather-tech-is-reshaping-retail

How to get and stay ahead in the freight recession using the weather

ITS ConGlobal, North America’s largest integrated intermodal services provider, has been a leader in the logistics industry for over 50 years. But it’s not just their decades-long customer relationships or industry-leading technology capabilities that allow them to stand out. 

They have a key (and often overlooked) competitive advantage—weather intelligence. 

With outdoor depot job sites across the world, high winds are among the biggest risks to ITS ConGlobal’s container stacks, which can be...

https://www.freightwaves.com/news/how-to-get-and-stay-ahead-in-the-freight-recession-using-the-weather