The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates.
In order not to hold everyone in suspense – all of us hold the wild card at the end of a supply chain when we are in our role as retail consumers. We vote with our wallets and sometimes emotion and psychology can enter into the mix. Whims, fears, conspicuous consumption, keeping up with the Joneses, etc. all have a role to play in the retail sector.
Of course,...
https://s29755.pcdn.co/news/commentary-who-holds-the-wild-card-at-every-supply-chain