Anyone dropping $1,000 on a new iPhone expects it to perform many tasks. When the iPhone first launched, just a few apps were available. Today, there are tens of thousands, if not millions, of apps an iPhone user can download. And the vast majority of them are not produced by Apple. Spending that kind of money and only gaining access to a few apps is not what the consumer expects — or pays for.
That same philosophy is now permeating the world of business, and for truck owners and manufacturers,...
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