How does marketing mesh with sales forecasting?
Freight forecasting is more of a learned art than a definitive science, and determining how sales will go is difficult.
Blythe Brumleve says she found this out this year with her launch of Freight School Playbook, her tips for infallible marketing; she was not sure if her expectations were realistic.
Kevin Hill and Brumleve talk about how supporting forecasts with efforts in marketing is super...
https://www.freightwaves.com/news/forecasting-sales-and-spending-put-that-coffee-down