In a work world that quickly became remote in 2020, organizations faced pressure on a number of fronts – technology, communications and a rapid digitization of the supply chain to name just a few. For sales and marketing professionals used to face-to-face conversations, the challenges were especially acute.
As 2020 turned into 2021, many of the concerns that these professionals faced last year haven’t gone away entirely, and that is leading to a new way to do business. Customer acquisition,...
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