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The promise of home delivery in just 15 minutes is the latest bid to win the “grocery wars,” according to recent industry trade press. There is the occasional need for speedy delivery. Just how speedy is necessary, how frequently is it needed, and how much are consumers willing to pay for it?
The competition to win more grocery customers with fast home delivery...
https://www.freightwaves.com/news/name-that-tune-the-unsustainable-grocery-delivery-wars