While most view Amazon (NASDAQ: AMZN) and Walmart (NYSE: WMT) as the gold standards when it comes to e-commerce, Target (NYSE: TGT) has quietly made gains, and it is doing it in innovative ways.
“We created a ‘local guest experience’ battleground,” Arthur L. Valdez Jr., Target’s chief supply chain and logistics officer, told the audience during a keynote address on Wednesday at the Home Delivery World 2021 conference in Philadelphia. “That is how you [use goods in stores] to win that experience.”
https://www.freightwaves.com/news/target-takes-ownership-of-the-e-commerce-experience