Amazon makes Black Friday the 1st Monday in October

The state of the same-day delivery market for Amazon and others

Amazon.com Inc. has moved its Black Friday shopping day up by seven weeks, a sign the mega-retailer wants holiday orders in the pipeline as soon as possible to avoid delivery snafus caused by persistent supply chain bottlenecks.

In an announcement Monday, Amazon (NASDAQ:AMZN) said it was making “Black Friday-worthy” deals available “earlier than ever” across every product category. Black Friday, which historically falls on the day after Thanksgiving, is scheduled this year for Nov. 26. 

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