Hot Take
Getting useful metrics that actually help provide an accurate picture of what is happening can be challenging. Metrics can simply be on-time rates, bounce percentages and visibility. Or they can get more in-depth with margin, revenue and service per carrier/shipper.
Scorecards for carriers, shippers and brokers aren’t going anywhere. They’re here to stay and through some proper planning and development, you can make them work for you.
Using the data collected...
https://www.freightwaves.com/news/check-call-data-is-everywhere