Brand-building platform Heyday locks in $555 million Series C

Brand builder and consolidator Heyday raises $555 million in Series C

Amazon built its business around access, connecting its millions of sellers with its millions of customers in one simple platform. As we now know, that model was pretty effective. It’s been so effective, in fact, that other brands are building their businesses around Amazon’s business.

Brands that exist solely to buy and scale other brands — aggregators, as they are sometimes called — are all the rage right now among big-money investors. Last year, Thrasio, which acquires and scales businesses...

https://www.freightwaves.com/news/brand-building-platform-heyday-locks-in-555-million-series-c

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