Data is king, but without the ability to collect and analyze that data, it is useless. As more commerce moves into the omnichannel ecosystem – in-store, online and social – the ability of retailers to accurately reflect everything from inventory levels to delivery times is becoming more complex.
The pandemic made sure of that.
“The fulfillment need was dramatically increased because of the pandemic [with] … a big response around making sure orders can be fulfilled from stores,” explained Samuel...
https://www.freightwaves.com/news/augmented-reality-turns-stores-into-discovery-centers