E-commerce returns: Give the customers what they want

With 60% of consumers willing to break up with a brand over a bad customer experience, the ability of brands to manage the e-commerce customer’s journey has never been more important.

Shippo, an e-commerce technology company that brings together technology, fulfillment and carrier partners, surveyed 1,000 e-commerce customers to find out what is most important to them when it comes to returns. Retail returns from U.S. online sales jumped to 20.8% in 2021, according to data from the National...

https://www.freightwaves.com/news/e-commerce-returns-give-the-customers-what-they-want

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