Social media is the new cold call

At the start of the COVID-19 pandemic, companies across all industries had to turn to technology in order to continue day-to-day business. Meetings took place over video calls, conversations moved to email, office space became living rooms and office equipment was inaccessible. Generating leads and prospecting became more difficult since people didn’t have access to their office phones. 

Varstar Alliance, based in both the U.S. and Canada, is a freight brokerage dedicated to ensuring all cargo...

https://www.freightwaves.com/news/social-media-is-the-new-cold-call

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