Companies must see drivers as human beings, not commodities

A truck driver

Most of the factors impacting the supply chain today – shortages, fuel prices, consumer expectations – are more or less uncontrollable. One of the industry’s most infamous ills, however, is somewhat less mysterious. 

Driver recruitment and retention issues plague companies across the transportation space, making it difficult to keep trucks outfitted with highly trained, experienced drivers. Organizations have rolled out hundreds of financial incentives to get drivers in seats, but the real...

https://www.freightwaves.com/news/companies-must-see-drivers-as-human-beings-not-commodities

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