Not all that long ago, real-time, end-to-end visibility was considered a perk. Shippers could only expect this type of tracking on a small number of loads, depending on the size and technical skill of their broker and carrier partners. Over the past few years, however, on-demand visibility has shifted to a consistent expectation.
Brokers and carriers of all shapes and sizes are able to offer top-notch visibility to shippers thanks to the widespread technological advancement that followed the ELD...
https://www.freightwaves.com/news/eld-tracking-changes-the-game-for-real-time-visibility