CPGs have been playing catch-up on cost recovery
A frequent topic over the past two years has been the increasingly contentious relationship between consumer packaged goods companies and their retail partners. In that time, CPGs have gone to retailers asking for price increases more frequently in response to persistent cost increases. Even with frequent price hikes and fewer promotions that resulted in on-shelf prices up ~15% year over year (y/y) on top of near double-digit increases the year...