The rise of e-commerce has led the segment to carve out a sizable share of the global retail market. The increasing penetration of smartphones and access to data services across emerging markets has helped sustain e-commerce growth, introducing an ever-growing consumer base to online retail.
Traditional brick-and-mortar retailers, which have witnessed a slide in revenue, are now experimenting with different sales channels — including dipping into e-commerce for improving their customer reach.
The...
https://www.freightwaves.com/news/shopping-malls-going-digital-in-e-commerce-era