The rise of e-commerce within the retail industry has simultaneously led to an increased focus on the last-mile part of delivery fulfillment as companies are quickly adapting to cater to evolving consumer needs. The “Amazon effect” has pushed consumers to the center of the supply chain, with retailers needing to obsess over delivery speed and honoring narrow delivery windows.
One of the vital parameters in last-mile delivery is the estimated time of arrival (ETA) calculation, critical in...