Implementing carrier-focused technology in a logistics company comes down to one deciding factor: How sticky is that product?
The stickiness of an application is determined by its ability to recruit, retain and engage a user, actions that are easier said than done as freight heavy hitters like UberFreight, Flock Freight, Convoy and Loadsmart enter the logistics industry as digital players on day one.
With over two decades in logistics, BlueGrace COO Mark Ford simplifies the problem he has...