In 2018, retail consultant Steve Dennis predicted that e-commerce returns would become a drag on retailers’ earnings.
“As e-commerce captures a growing share of all retail sales, omnichannel brands that have high return rates and high return handling costs find themselves in the unenviable position of seeing their marginal economics deteriorate — what I refer to as the ‘omnichannel migration dilemma’ — as their online business grows,” he wrote at the time for Forbes.
What Dennis saw and others...
https://www.freightwaves.com/news/how-returnbear-sees-the-future-of-online-returns