Simple ‘click to cancel’ button could shake up subscription boxes

(Image: Federal Trade Commission)

FTC continues to solicit comments on click-to-cancel button and other proposed revisions to its Negative Option Rule

We have all felt the frustration of having to jump through hoops to cancel a recurring monthly subscription. Fortunately, the FTC is in the process of potentially removing hurdles to canceling by updating its Negative Option Rule. The rule essentially says that if a consumer has not taken action to stop a subscription, that serves as consent for...

https://www.freightwaves.com/news/simple-click-to-cancel-button-could-shake-up-subscription-boxes

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