For brokers hoping to retain carriers and cut down on so-called “one-load wonders,” creating an engaging carrier experience is vital. Competitive rates will convince a carrier to pick up a load, but the right combination of relationship and convenience will keep them coming back to the same broker over and over.
Creating an environment that makes carriers want to stick around involves top-notch communication, ethical decision-making and making the process as easy as possible, according to Tom...
https://www.freightwaves.com/news/keeping-carriers-loyal-requires-more-than-competitive-rates